EP 94: Anti-Factory Farm Shopping With Eugene Trufkin

Eugene Trufkin was born and raised on an off-grid biodynamic farm in Ukraine and is the author of "Anti-Factory Farm Shopping Guide". He graduated from the University of California, Irvine and is a Chek Trained Professional. He currently operates www.trufkinathletics.com

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In this Episode we discuss:

• The difference between free-range, cage free and pastured eggs.

• The difference between factory, organic and biodynamic farming methods.

• What is 100% grass fed beef and what that environment looks like.

• The implications for our health and environment if we depend only on factory farmed foods, including vegan stand in’s like the Impossible Burger and The Beyond Burger.

• How to easily decrease your toxic load by changing your food quality.

• Why buying organic is not more expensive than buying conventional.

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References mentioned in this episode:

• “Nutrition, The Dirt Facts”, by Paul Chek

• The Meat Racket, by Christopher Leonard

• Scan your produce, on demand, and it’ll provide you with the exact nutrient profile of that specific crop.
  https://bionutrient.org/site/real-food-campaign/summer-2019-update

• TeakOrigin

EP 93: Natural Foods Entrepreneurship & Motherhood With Junea Rocha

Junea Rocha is the Co-founder and CMO of Brazi Bites. Junea Rocha moved to the US in 2005 after graduating from college in Civil Engineering and took a job in construction management in Portland, Oregon.

She rose through the ranks quickly, and hit a career-high, yet she felt unfulfilled. It would have been easy for Junea to lean into the success she found in engineering, but when she imagined her future she knew she would rather reflect on taking a risk and following her dream than looking back with regret by playing it safe and sticking with a career she wasn’t passionate about.

Not having any immediate background in the culinary or food space, Junea’s love and passion for her homeland ignited an idea. In 2010, she and her husband started Brazi Bites with the hopes that Americans would love Brazilian Cheese Bread (“Pão de queijo”) as much as they did.

In 2015, Junea and Cameron had the opportunity to pitch Brazi Bites on ABC’s Shark Tank. 9 million viewers watched the Sharks fall in love. Brazi Bites sold out nationwide and became a freezer aisle must-have in grocery stores across the country.

Shark Tank Episode

Website: www.brazibites.com

instagram: @brazi_bites

In this episode we talk about:

• What Brazilian cheese is and the culture that’s been built around it.

• Junea shares her experience of going from knowing nothing about the natural food industry to owning a successful natural food business called Brazi Bites.

• What inspired Junea to bring Brazilian cheese bread to the US.

• What it’s like to be a female founder and a mother at the same time.

• Why great products don’t always make it and how you can support them.

• Junea’s experience on Shark Tank.

• How Junea creates a successful self care practice amidst her career as a company founder, CMO and a mother.

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Subscribe on Apple Podcasts, Google Podcasts , YouTube or Stitcher.

Join my Ground + Connect Women’s Wellness Retreat in Oregon 2020

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Share this episode with your friends below!

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