real food

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EP 93: Natural Foods Entrepreneurship & Motherhood With Junea Rocha

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Junea Rocha is the Co-founder and CMO of Brazi Bites. Junea Rocha moved to the US in 2005 after graduating from college in Civil Engineering and took a job in construction management in Portland, Oregon.

She rose through the ranks quickly, and hit a career-high, yet she felt unfulfilled. It would have been easy for Junea to lean into the success she found in engineering, but when she imagined her future she knew she would rather reflect on taking a risk and following her dream than looking back with regret by playing it safe and sticking with a career she wasn’t passionate about.

Not having any immediate background in the culinary or food space, Junea’s love and passion for her homeland ignited an idea. In 2010, she and her husband started Brazi Bites with the hopes that Americans would love Brazilian Cheese Bread (“Pão de queijo”) as much as they did.

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In 2015, Junea and Cameron had the opportunity to pitch Brazi Bites on ABC’s Shark Tank. 9 million viewers watched the Sharks fall in love. Brazi Bites sold out nationwide and became a freezer aisle must-have in grocery stores across the country.

Shark Tank Episode

Website: www.brazibites.com

instagram: @brazi_bites

 

In this episode we talk about:

  • What Brazilian cheese is and the culture that’s been built around it.

  • Junea shares her experience of going from knowing nothing about the natural food industry to owning a successful natural food business called Brazi Bites.

  • What inspired Junea to bring Brazilian cheese bread to the US.

  • What it’s like to be a female founder and a mother at the same time.

  • Why great products don’t always make it and how you can support them.

  • Junea’s experience on Shark Tank.

  • How Junea creates a successful self care practice amidst her career as a company founder, CMO and a mother.

 

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In this episode we talk about why the current beliefs on health and fitness don't work... work out more and eat less.  How important mind set and beliefs are in healing, why most people don't heal/lose weight and why sugar is not the evil substance we've been lead to believe and so much more.

Kate is the author of "How To Heal Your Metabolism" and has been a fitness and nutrition coach for over 20 years.  She holds certifications with the Chek Institute and Z-Health.  Kate's also a certified olympic lifting coach. 

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